Studiare ART BUSINESS @SOTHEBY’S con Martina! | Vivere nel Mondo dell’Arte

Studiare ART BUSINESS @SOTHEBY’S con Martina! | Vivere nel Mondo dell’Arte


Hi everyone! I’m Virginia and welcome back on Culturush the channel where we talk about art, marketing and so much more I’m finally showing you this interview I realised a few months ago when I was in London in September I’m not gonna say anything more, so let’s dive into the interview, with…… Martina! She has been living in London for a year now – Yes I’m not gonna say anything more because I don’t want to reveal the whole video now if you want to follow her on Instagram, you can find her with the username Martina_mei First question: why did you chose to study in the UK? I’m from Rome, I’m Italian, and I’ve attended universities in Rome I’ve chosen to come to the UK since London is a very vibrant city especially in the artistic field, and it’s the most relevant in Europe so I thought it’d have made sense to come here, experiment what it means to be in the center of artistic commercial activities what did you study in your BA and MA? I studied for my BA in the university Roma Tre history of art then I did my MA at the Sapienza, still in art history but more focused on contemporary practices and photography I moved abroad in both cases with the Erasmus program for my BA I went to Edinburgh while for my MA I’ve been in Leiden, in the Netherlands, for one year these two experiences already introduced me to different university experiences and they gave me the motivation to move abroad which I always had in me, even though I never had the courage to go study properly abroad this took me to London where I looked for an art business course and I ended up studying at the Sotheby’s Institute of Art! and here you have the focus of the whole video! What I didn’t want to mention before ok do I have to say why Sotheby’s yes exactly do I just go ahead without any question from you? I chose Sotheby’s for very practical reasons I was looking for a course about the commercial side of art and few universities offer art business courses I studies the program at Sotheby’s, which I really liked because it was quite ample, touching upon both the primary and secondary market and the other sides of the commercial world of art did you work sometimes, during all your experiences around, both in Italy and abroad? yes, I have some working experiences after my BA in Rome I worked as a graduate trainee at Christie’s office in Rome it was basically an internship in client services but since the office was really small I also worked with other departments, such as jewels, watches, modern and contemporary art after my MA, thanks to the Erasmus placement, I worked in a gallery in The Hague I had this contact of a galleries because I worked for him during my Erasmus We kept in touch and I asked him if he was interested in having a trainee then I was an intern at Tristan Hoare Gallery in London while I was writing my dissertation as a gallery assistant, it was a part time and now I’m working as an art advisor I have to stand straight! a question that I’ve always wanted to ask someone who attended Sotheby’s is: was it worth it? from my point of view, all those professional courses like Sotheby’s I’ve always perceived them as something that I could do after university but only to take time, because I’m afraid to actually start working how did you perceive it? was it worth it? Well I agree with you of course, I am still convinced about it I think it depends from one’s professional and academic past I come from Rome, I haven’t studied here, it would have been a lot more difficult to enter the working environment without an academic title here there are many entry barriers there are some even now moreover I come from a completely humanistic background I noticed I didn’t have the right mindset to start working in the commercial world I had the impression that I left university with a very naive vision of the art world I had no idea about how things were outside university I went to Frieze last year for the first time and it was the first time I started seeing things in a different way that means that I didn’t just go to see what galleries offered, solely focusing on artworks during that first month of the course I started wondering ‘what kind of galleries are these? what are they actually exhibiting?’ is there a marketing strategy? what kind of path is suggested? you know that there are for example colours dividing certain areas, the curatorial sections, … I think it’s a course that, more generally, gives you the chance to think in a different way they try to make you see the big picture another thing I loved is that from day one they taught me that networking is really important in the art world, no one is gonna help you with anything studying at Sotheby’s is not gonna guarantee you a job everything is up to you, really they’ve always made me think about myself as a future professional I never had this perception during my past university experiences it’s a course that stimulates you to understand your strong points and how you use them to go out there, to work, not to lose time it’s also for this reason that I worked as an intern while I was writing my dissertation of course I didn’t want something full time, since I wanted to have the mental sanity to end the academic year in peace work a lot and create your own opportunities it’s maybe banal, but you’re the one creating opportunities you meet people and understand that the main scheme of the world of art is knowing people and keeping in touch with the ones that are interesting to you so this is a mindset that you developed going to Sotheby’s Yes – But obviously, it’s not that Sotheby’s helped you find these people to network with it’s something that was born from you, and you accepted the challenge Yes, I think that it’s wrong if people think that an environment like Sotheby’s will give them a job Would you do it again? It would seem you would – Yes last question, which is one I already asked Cristina in the last video, linked up here what would you say to your younger self? what would you say to yourself when you were starting your academic and professional artistic career the advice I’d give, the one I’d give to everyone but particularly to myself, because I know how I am, is being braver, more shameless – in it’s positive connotation because I learnt only now the worth of creating opportunities there’s no right or wrong, there’s only action then, what determinates right or wrong actions is yourself, the context, … there’s not right answer but being passive is the worst thing one can do I’m happy, are you happy? I’m happy too Do we have to close the video now? yes, exactly – f*** are you gonna do it by yourself?? is it something you want to do? – Noooo no seriously, you can do it if you want! so, thank you so much for being victim of my questions I hope that it wasn’t too traumatic no, it was wonderful! thank you so much for watching this video until the very end and again, if you want to follow Martina on Instagram, her profile is Martina_mei you should already know mine, if know I’ll link it up here thank you so much for watching this video! And I really hope of seeing you again, in one of my next videos

One thought on “Studiare ART BUSINESS @SOTHEBY’S con Martina! | Vivere nel Mondo dell’Arte

Leave a Reply

Your email address will not be published. Required fields are marked *