My name is Shahidul Alam. I am a designer here at ED Squared. And I am also a recent graduate of Transport Design from Coventry University. Upon graduation I have been working here for the Lexus division. I am going to show you how we drew the LF-SA And just a bit of detail and the processes that were involved What we are doing here is essentially, basically, getting the foundations in. So as you can see what I am working on now is getting the perspective, just trying to quickly draft it out. I’m trying to determine the proportions of the car, the stance. And what I’m starting with is essentially the wheels. We believe it’s important to have something unique, in the sense of expression of style, so as you can see I’m working with pencil here and I’m really trying to define the outline of the car, just so the shape is much more evident. Also, as it’s a Lexus, it’s very important to get the spindle grille in, which is a key signature at the moment for any Lexus you’re working on. It’s always important to ensure that you’re just free, because sometimes when you start restricting yourself, that’s when you realise it’s becoming too normal. At the end you would put the logo in, just to give it the Lexus feel. Once you’re confident with your general drawing, it’s important to get the highlights right, the shadows right, and in that way the car itself will start to speak. So I’ve now scanned in the sketch, and we work to develop it in order for it to become a real car. In the professional environment, we’re always racing against time so what I’m trying to define now is the crucial lines. Design is really important in the sense that it kind of shapes the future to some extent, not just aesthetically, but from a design point of view we’re able to capture or understand where the needs are and what people are expecting. And not only that, the beauty is you’re actually working to create a product that, not only fills a need, but also helps enrich the lives of other people, whether or not they know it. From our point of view we feel that sometimes when you see something, you might not always like it, but when you do, you don’t always know why, and these intriguing questions are things that we always look forward to answering, so I think from that point of view, design is pretty important. It might be something that’s considered not as important as it should be, but it really does drive the future.