How it works – MOOC  Managing the Arts

How it works – MOOC Managing the Arts



Do you think management is a science,
or do you think it's an art? So what makes art managers successful? We hope to have some answers
after this 12-week course. We don't just want to teach you,
we also want to learn something from you. We start by defining some terms. What is the cultural economy? How do arts administrators define success,
and can you have both, artistic integrity and a sold-out show? We also have to think about
competitors and partners. We have to deal with the press and politics. We have built scaffolding, reading materials, video lectures,
interviews. For the course, we need your input. Dive into the material, contribute,
discuss, ask your own questions, and we will learn from each other. Arts administrators
need a dual perspective. They need to keep one eye
on what needs to be immediately done, the next grant that has to be raised,
the next show that has to be sold, the next project that has to be administered. But they must keep
the second eye on the future. Where is the audience
going to come from in five years? What is our vision? We worked with 4 different organizations: in Berlin, Lagos,
Budapest, and Bangkok, and tried to understand how to map the
processes through which they work. We will hear about actual strategies and the ways in which organizations
engage with their immediate environments to survive for now and for the future. We will look at digital communication and how it has changed arts management. Same way it has changed education. So it doesn't feel
like a crowded lecture hall, we'll be working together in groups of five. Once every fortnight, each group will upload their assignment and receive feedback, both from other course
participants and from the teaching staff. Participants who complete all assignments qualify for academic credit. But there's one more thing: A jury will look at all teams' submissions
and select one winner. Your team may travel
to the organization you have analysed and get a chance
to present your ideas in person. I think we can promise three things: The first: We are going to learn a lot. Not just about management,
but also about learning itself. And second:
Whatever you get out of this experience will depend on
how much time and effort you invest in it. It's going to be challenging. But third:
You are going to have a lot of fun. I know this is about managing the arts but it's also about the art of management.

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