CMS201 Topic 6 Presentation

CMS201 Topic 6 Presentation



hi everyone today I'll be discussing topic 6 reading television text I will be discussing the ways that television can be deconstructed in the ways of semiotics codes and connotations narrative conventions ideology and realism and audiences so baqi defines textual analysis as a way for researchers to gather information about how other human beings make sense of the world we can apply this to television by looking at how we can critically read and understand its conventions and structures it is through semiotics that we can complete a textual analysis of television the science behind semiology was established by John Fiske he defines it as a science of science how they work and the way to use them by using sign icon symbol and denotation applied to television we can see the relationships between these different conventions sign can be defined as a relationship between a physical object and mental contact icon is the natural relationship that exists between the signifier and the significant if they may not seem related a symbol which is more commonly known to us non limitations is an object with a meaning that enables it to stand for something else finally the notation is used to depict the function of science to portray or refer to something in the real world it is these concepts that form the language of television in relation to television we can recognize how important semiotic says to a textual analysis television consists of both visual and aural science visual signs that iconic hemet they represent people things and places these types of signs are dictated by perspective proportion light and Shop composition in when created reality our Oh sciencedirect the viewer to how they should have respond emotionally to a program significance and denotation of actions the most prominent signs being speech ambient noise and music these are an example of how television is iconic in assisting to create an illusion of reality I'll elaborate more on this later on both the connotations work under semiotic to dictate meaning television relies on the viewers unconscious knowledge of codes and their connotations to assemble scene sequences and stories a code can be defined as a system by which signs are organized and shared amongst members of the culture to generate meanings whilst connotations are the cultural associations and connections of science so when looking at codes in a newsroom these include the desk the closer the news readers and camera angles when looking at connotations this is we look at the way they speak in neutral even tones which connotes objectivity and authority about their role this too is consistent across all news programs John fish sees narrative conventions as a basic way of making sense of our experience of the real I've listed some examples of narration or television here drama and use tend to use narrative in several parts known as cereal or episodic documentaries use a narrative structure based on subject matter quiz shows use character conflict and resolution to keep audiences engaged and commercials in themselves so many narrative structures all those different types of narrative work together to construct realism looking both specifically at the narratives of film and television we can highlight the differences between them whilst our both mediums that combines sound and image and both endorse narrative conventions they have many contrasts through textual analysis so as we see here film can be considered a more public event it can also be considered more singular as in its not episodic it presents a high quality of image and sound than television it requires more attention from its viewers to keep up with scenarios and often the narrative starts with a sort of some sort which eventually becomes resolved television on the other hand is more cereal or episodic restructured with the progression of segments consistent with its characters and settings it is more of a private or domestic medium and the way it addresses the audience is more everyday in conversational there also doesn't seem to be the same closure that film brings in holding the audience's attention television also tends to have more of an inattentive audience as there are more distractions available in the home it is these differences in production and narratives that shape an audience's experience with the screen the concept of realism is really important in television as it is the central concept to signification and codes of television and its programs it simply comes down to the fact that television in all aspects tries hard to give an illusion of reality this is built through the naturalizing of programs by hiding evidence of production the attempts to create reality gives television a census liveness leading audiences to believe everything is happening in real time in constructing this reality the program's follow a logical structure structure in narrative form with a beginning a middle and an end however in terms of shaping audience perception programs either aim to provide a mirror that reflects reality to audiences or provides a window on the world giving a cultural insight ideology is seen as a convention of realism in terms of television people become the subjects of ideology through sets of ideas images and sounds presented to them this is done through narrative structures which favors of a disclose any the dominant cultural structures in television is what draws in mass audiences as Fisk puts really well conventional is the norm and conformity the rule a perfect depiction of the aims of television some problems with ideology and television is that it often has only one preferred reading which is the most powerful and dominant another problem is that it tends to not escape assumptions which may lead to misperception of ideas finally we come to audiences which I believe in the most important element in the textual analysis of television the signs and codes conveyed to audiences as we have previously discussed encourage audiences to make sense of the world and what is being presented whilst we have established that the attentive rate of audiences is more considered a glance than a gaze television bridges the gap between public and private spheres making it a kind of escapism for those engaged as time has gone on television has become more interactive and attempt to alter the glance like perspectives examples of this can be found in reality TV shows such as the voice which encouraged its audiences the phone or text in to support their favorite acts so that includes the end of my presentation on topic 6 I hope you all enjoyed

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